Prove a focused proposition
Identify the customer need, the product’s role in the workflow, and the evidence needed to establish value. Capital needs should relate to what the company must learn or deliver, rather than a general ambition to grow.
Investment strategies
Two approaches.
Clarity of purpose.
We invest Ooventive’s own capital and manage capital for investors. The investment perspective is shared; the mandate, structure, and responsibilities are specific to each relationship.
Ooventive venture capital
Explore venture capital Backing founders from the beginning.
Explore our venture thesis, stage-specific expectations, and the path from introduction to investment and ongoing support.
01 / DIRECT INVESTMENTOur capital.
Our capital.
Our investment conviction.
Investing directly in businesses we believe have the potential to create enduring value.
Direct investment means Ooventive deploys its own capital into a company.
We consider the business opportunity alongside the proposed investment structure and the company’s objectives. Our focus includes startups, AI, data, and businesses across other industries.
What shapes the conversation
- The problem, customer, and business model
- The team’s perspective and relevant experience
- Evidence of progress and the next meaningful milestone
- The use of capital and expectations for the relationship
02 / MANAGED CAPITALCapital entrusted.
Capital entrusted.
Objectives understood.
Managing capital for investors within an agreed investment mandate.
The starting point is understanding what the capital is intended to achieve.
Discussions cover investment objectives, scope, time horizon, decision-making, and reporting. The details of a particular arrangement depend on the mandate and terms agreed with the investor.
What needs to be defined
- Investment objectives and opportunity scope
- Risk considerations and time horizon
- Decision-making responsibilities and governance
- Reporting expectations and communication
Investment criteria
A clear starting point.
A considered fit.
Supporting startups since 2009, with a focus on pre-seed, seed, and seed+. We shape each investment around the company, the next milestone, and the capital relationship.
- Stages
Pre-seed, seed & seed+
From validating a customer problem to building adoption and making early traction repeatable.
- Focus
Technology with a business purpose
AI, data, enterprise software, digital trust, and industry transformation. We also consider compelling businesses beyond these themes.
- Geography
Considered case by case
We assess the market, the team’s operating context, and our ability to contribute. Share where your team and customers are based.
- Investment size
Matched to the next milestone
Amount and currency are discussed for each opportunity. Include the capital you are seeking, your use of funds, and what it would help demonstrate.
- Ownership
Structured around the relationship
Ownership, governance, and decision rights are discussed individually. There is no fixed ownership percentage presented as a condition of introduction.
- Before investment
Support can start with a conversation
Founders can approach us for technology, cloud, or product support before an investment decision. Availability, scope, and commercial terms are agreed separately.
Direct investment uses Ooventive’s own capital. Managed-capital opportunities must also fit the relevant investor mandate. An introduction is the start of a discussion, not a commitment.
Tell us about your companyAt a glance
Understanding
the distinction.
| Consideration | Direct investment | Managed capital |
|---|---|---|
| Source of capital | Ooventive’s own capital | Capital entrusted by investors |
| Starting point | A company and an investment opportunity | An investor’s objectives and a defined mandate |
| Investment scope | Assessed for the individual opportunity | Established within the agreed mandate |
| Conversation | Business fundamentals, capital needs, and partnership | Objectives, scope, governance, and reporting |
Capital in the life of a business
The capital should match
the work ahead.
A useful capital discussion begins with the next business objective. The company may be proving a product, developing a repeatable route to customers, or building a capability needed for its next phase.
Our early-stage focus spans pre-seed, seed, and seed+. The examples here describe business objectives within that journey, rather than a promise of financing. Investment size, structure, timing, and other terms depend on the opportunity and the applicable capital arrangement.
Build commercial repeatability
Understand how interest becomes paid adoption, what it costs to acquire and serve customers, and which activities can be repeated without a proportionate increase in complexity.
Develop the next capability
Examine why expansion, additional infrastructure, or a new product is necessary. Connect the proposed investment to the existing business, the resources required, and the consequences if the plan changes.
Define the investment relationship
Discuss the proposed structure, use of funds, information needs, decision rights, and time horizon. For managed capital, the opportunity must also be considered within the investor’s agreed mandate.
Early conviction. Thoughtful capital.
Pre-seed. Seed. Seed+.
Built around your next milestone.
Supporting startups since 2009. We meet the company at its stage of development and connect the capital conversation to what it needs to prove next.
01Pre-seed
Turn an insight into evidence.
For the earliest chapter: a clear customer problem, a founding team with a point of view, and a product hypothesis worth testing.
- The next milestone
- Validate the problem and a focused first use case.
- Evidence to bring
- Customer discovery, a prototype, early feedback, and the assumptions still to test.
- Where capital can help
- Product discovery, initial development, and the capabilities needed to learn quickly.
02Seed
Turn a product into adoption.
For businesses developing a working product and learning how customer interest becomes repeated use and a commercial relationship.
- The next milestone
- Demonstrate that customers adopt, use, and value the product.
- Evidence to bring
- Pilot results, usage patterns, customer commitments, and a clear view of delivery costs.
- Where capital can help
- Product development, first commercial hires, customer onboarding, and a focused route to market.
03Seed+
Turn traction into repeatability.
For the next early-stage chapter: strengthening an emerging business model and building the operating foundations for further growth.
- The next milestone
- Make acquisition, delivery, and customer retention more repeatable.
- Evidence to bring
- Customer cohorts, retention, unit economics, pipeline quality, and operating priorities.
- Where capital can help
- Commercial execution, product depth, key team capabilities, and the systems that support growth.
Stages guide the conversation; they do not replace understanding the business. Investment structure and the scope of support are considered for each opportunity.
Tell us what you’re buildingA different perspective
starts a conversation.
For founders building a business and capital partners thinking about what comes next.
Connect with Ooventive